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MARKETING

Many socially driven organisations struggle to reach their target customers or donor's effectively, due to a constrained marketing budget or limited planning.

Our teams will help you understand how you can effectively and efficiently reach the people who need to hear about the amazing work you do.

MARKETING STRATEGY

It's no secret that marketing has changed drastically in recent years. With the explosion of the internet and social media, digital marketing has become a necessity for almost all organisations.

With the incredible work our clients do, they have some fantastic things to shout about, but often insufficient marketing means very few people have heard about the work they do. At Impact Consulting, we are here to develop your marketing strategy by looking at ways you can enhance your presence through digital and social media channels to reach your customers more effectively.

FUNDRAISING

Fundraising can often be seen as a daunting, uphill climb for non-profits, but is regarded as one of the most important factors that can lead to an organisations success or failure.

Developing a fundraising plan involves establishing your goals for fundraising, identifying fundraising costs and considering different sources for gathering donations. Impact Consulting can draw upon these elements to ensure you have a viable fundraising plan for the future.

PRICING

The price you set for your product or service will often define how your potential customers will perceive you. Opting for a low or premium price, subscription-based or one-time payment will have an enormous impact on the level of demand for your product and ultimately your bottom line.

 

Your pricing strategy needs to take into account various factors, which is why Impact Consulting will work with you to benchmark against competitors, understand target customers willingness to pay and ensure your pricing helps you achieve your financial targets.